Our Story

Hello, I’m Morayma, the founder of Lovella Jewelry. I was born and raised on the beautiful island of Puerto Rico, a place full of life, vibrant colors, and a special energy that has always stayed with me. During my childhood, I didn’t wear many accessories; they weren’t part of my daily life. However, over time, I learned to appreciate what they represent. I discovered that accessories aren’t just small details we add to our outfits; they are a powerful way to express who we are, telling our story without saying a word.

For me, true beauty isn’t about following fashion rules or chasing fleeting trends. It’s about feeling comfortable in our own skin, embracing our individuality, and celebrating what makes us unique. Lovella Jewelry was born from that belief, from my desire to offer jewelry that not only enhances your beauty but also inspires confidence and authenticity in those who wear it.

Every piece we offer at Lovella Jewelry, whether in stainless steel or 925 sterling silver, has been carefully selected for its durability, elegance, and accessibility. These are hypoallergenic pieces designed to withstand the test of time, allowing you to focus on feeling great, no matter the occasion. I love the idea that each accessory you choose reflects a part of who you are, and with every piece, you can carry a small part of your story with you. And they’re not just for you: each accessory can also be the perfect gift for someone special, whether it’s for an important occasion or simply to surprise that person you treasure.

But Lovella Jewelry is about more than personal beauty. As an animal lover, I’m proud to be part of a greater cause. Through the Solidarity Bracelet, a beautiful project we support, 100% of the proceeds go to help animal shelters in Puerto Rico. Every purchase helps fund the feeding, rescue, and adoption of abandoned dogs—a cause that’s close to my heart. With this small gesture, we aim to give back some of the love and joy animals bring us by giving them a chance to find a loving home.

At Lovella Jewelry, we believe everyone deserves to feel beautiful and empowered, and that our accessories are the bridge to that confidence. That’s why I invite you to explore our collection, to find that piece that speaks to you or to that special someone, that makes you feel unique, and at the same time, join a cause that goes beyond fashion.

Thank you for being part of this story. Welcome to Lovella Jewelry, where every piece tells a story, and every action has a greater purpose.